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Ord 933 Approving Entrada Design Guidelines Amendment Page 1 of 2 TOWN COUNCIL AGENDA ITEM Public Hearing Monday, August 23, 2021 TOPIC: Conduct a public hearing and consider approval of an ordinance approving amendments to Ordinance 760 approving the design guidelines for the PD1- 2 zoning district, known as “Westlake Entrada”, located north of Solana Blvd., east of Davis Blvd., and south of State Highway 114. STAFF: Ron Ruthven, Planning and Development Director STRATEGIC ALIGNMENT Vision, Value, Mission Perspective Strategic Theme & Results Outcome Objective Planned / Responsible Development Citizen, Student & Stakeholder High Quality Planning, Design & Development - We are a desirable well planned, high-quality community that is distinguished by exemplary design standards. Preserve Desirability & Quality of Life SUMMARY Staff proposes a minor amendment to the Entrada design guidelines regarding signage. The Entrada design guidelines, approved by the Town Council on December 14, 2015 by Ordinance 760, currently permit internally illuminated plastic channel letters on a case by case basis. Existing examples of this type of sign in Entrada can be found on the front façades of the CVS Pharmacy and the façade of the Sendera Title building. Staff proposes eliminating plastic internally illuminated channel letters from the design guidelines. These types of types of signs are pervasive in most suburban retail developments across the nation and are not consistent with the rustic Catalonian design theme of Entrada, particularly in multi-tenant situations where more than one business is in a single building. COUNCIL ACTION/OPTIONS • Approve the proposed Ordinance, which contains staff’s recommendations; • Approve the Ordinance with additional conditions/modifications; • Deny the proposed Ordinance with prejudice • Deny the proposed Ordinance without prejudice • Table the item PLANNING AND ZONING COMMISSION RECOMMENDATION Page 2 of 2 On August 16, 2021, the Planning and Zoning Commission voted to approve the proposed amendments by a (5-0) vote subject to the recommendation that, in the future, staff seek ways to incentivize businesses to replace existing signage with signage that complies with the proposed amendments where applicable. STAFF RECOMMENDATION Staff recommends approval. FISCAL/SERVICE LEVEL IMPACT TO COMMUNITY Project Cost/Funding Amount: $0.00 Funding Source: N/A Contract: No Forms: N/A DEVELOPMENT/MOBILITY IMPACT TO COMMUNITY Westlake Academy: The proposed amendments do not affect Westlake Academy. Comprehensive Plan: The proposed amendments comply with the comprehensive plan. Traffic Impact: The proposed amendments do present any traffic impacts. ATTACHMENTS 1. Proposed Ordinance PLANNING AND DEVELOPMENT ANALYSIS PROPOSED AMENDMENTS The proposed amendments are detailed as follows (shown in mark-up format): Ordinance 760, Exhibit B – Entrada Design Guidelines, Page 64, Signage – Materials: Letters “Letters: Channel letters, pierced or laser cut metal displaying lettering, number or logos. Acceptable materials are brass, bronze, copper, or ferrous metal. Plastic is allowed upon review and approval of proposed design. Acceptable metal finishes include oil rubbed, dark bronze, black iron or a shop applied natural patina finish. Internally lit or back lit plastic channel letters may be allowed on a case by case basis. Colors and design to be approved by the Town or their designee.” In situations where plastic, back-lit channel letters, or something similar, are deemed integral to the building design by the proposed developer, a waiver may be granted by the Town Council as part of the site plan approval process. I QJ' I "l I �I '-----I !;} I ii}II J'! I " I C) A I I Ii I 1 I BLOCKM BLOCKG BLOCK F ILOCKI GAS PAD PLAZA MAYOi ILOCIC It TOWNHAIL SITE LOT/BLOCK RETAIL CORNER BLOCK A & 0 CVS LOT 3, BLOCK N PRIMROSE LOT 2, BLOCK M BLOCK J LOTS 11-16, 17X-20X, BLOCK BLOCK I BLOCK I BLOCK E LOTS 1R-14, 19X-20X, BLOCK PLAZA MAYOR BLOCK K GAS WELL PAD SITE BLOCK B RESTAURANT ROW LOTS 2,3, BLOCK CHAPEL/ RECEPTION LOTS 3A,6, HALL BLOCK C BLOCK C LOT 1, BLOCK C UNDERGROUND GUN BLOCK P RANGE/ RETAIL PHASE 2 MULTIPLE LOTS, BLOCKS Q,L,T J E C APPROVED ORDINANCE SP I ORD 771 I 2-22-16 SP I ORD 762 I 12-14-15 SP I ORD 763 I 12-14-15 SP I ORD 783 I 4-25-16 SP I ORD 847 I 2-26-18 SP I ORD 837 I 9-11-17 SP I ORD 854 I 5-21-18 SP I ORD 778 I 3-28-16 SP I ORD 779 I 3-28-16 SP I ORD 853 I 4-30-18 SP I ORD 777 I 3-28-16 SP I ORD 909 I 5-18-20 DP I ORD 830 I 6-19-17 *APPROVED ORDINANCE TO BE REVISED NORTH * * * Map Color Entrada Development Plan Land Use Categories Single Family Residential (detached) Single Family Residential (majority attached/townhome/brownstone) Residential Condominium (Stand alone) Mixed-Use (Vertically Integrated Residential Condominium with Commercial) Office Retail (includes restaurants) Hotel/ Other Commerlcal Entertainment/ Recreation/ Events Institutional (Church, Government, hospital) Utilities/ public parking areas/ roads Parks and Open Space (Including Public Pla2as) Water features Entrada Development Plan Pedestrian Mobility Legend Public Trails - - -•Sidewalks -----•Public Passages {European Style -includes pedestrian only bridges) Areas BLOCK TYPE TOTAL ACRES A RETAIL CORNER 1.42 B GAS WELL PAD SITE 7.22 C RETAIL/STORAGE 3. f 1 C REST AU RANT ROW 1.27 C CHAPEL/RECEPTION HALL 0.87 D RES 0.74 D POND 1.24 E RES 2.14 F RES 2.86 G RES 2.29 H RES 3.09 I RES 1.02 J RES 1.49 J {EXISTING) RES 0.72 K PLAZA MAYOR 5.81 L MU 3.61 L TOWNHALL 0.65 M RES 1.29 M PRIMROSE 1.62 N MU 0.38 N RETAIL 1.76 0 RETAIL 1.06 p GUN RANGE/RETAIL 2.83 p OPEN SPACE 6.61 p POND 5.30 R MU 0.17 Q RES 6.23 Q POND 3. f 1 Q MU 1.82 BLOCK LOTS UNITS BLOCK D LOTS 1-10 10 BLOCK E LOTS l R-17 17 BLOCK F LOTS 1-14 14 BLOCKG LOTS 1-15 15 BLOCK H LOTS 1-14 14 BLOCK I LOTS 3-14 12 BLOCK J LOTS 1-16 16 BLOCK L LOTS 1-25 47 BLOCKM LOTS 1-18 18 10/08/2020 SITE PLAN SCALE: 1/128"=1'-0" AMENDS ORDINANCES 720 & 830 Ordinance 918 Exhibit "A" al I IYJ / :?! I'-I S} I ii}II [!] I ;f I C) I I Ii I I g I BLOCKM . .., -------='·........... .. --...... ........... _. .. :-... ___ ... _..,___ --· 2' ·- .... --..... • ....... _...;..:..,,:::::::::.: --.......... -. ..,, --�·---....... -.................. -�'-........... I{ ::::::::'!'!J .......... , • ..., -�.... "',� ·-------"'� ....... RESTAURANT LOCKG BLOCK BLOCK CHAPEL TOWN HALL Map Color Ent rad a Development Plan Land Use Categories Single Family Residential {semi-detached or detached! Sinale Family Residential {majority attached/townhome/brownstone) Residential Condominium (Stand alone) Mixed-Use (Vertically Integrated Residential Condominium with Commercial) Office Retail (includes restaurants) Hotel / Other Commerical Entertainment/ Recreation / Events Institutional (Church, Government, hospital) Utilities/ public parking areas/ roads Parks and Open Space {lnclulding Public Plazas) Water features Entrada Development Plan Pedestrian Mobility Legend Public Trails - - - •Sidewalks - - - - - • Public Passages (European Style includes pedestrian only bridges) AMENDS ORDINANCES 720 & 830 Ordinance 918 Exhibit "A"