Ord 933 Approving Entrada Design Guidelines Amendment
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TOWN COUNCIL AGENDA ITEM
Public Hearing
Monday, August 23, 2021
TOPIC: Conduct a public hearing and consider approval of an ordinance approving
amendments to Ordinance 760 approving the design guidelines for the PD1-
2 zoning district, known as “Westlake Entrada”, located north of Solana
Blvd., east of Davis Blvd., and south of State Highway 114.
STAFF: Ron Ruthven, Planning and Development Director
STRATEGIC ALIGNMENT
Vision, Value, Mission Perspective Strategic Theme & Results Outcome Objective
Planned / Responsible
Development
Citizen, Student &
Stakeholder
High Quality Planning, Design &
Development - We are a desirable
well planned, high-quality
community that is distinguished by
exemplary design standards.
Preserve Desirability
& Quality of Life
SUMMARY
Staff proposes a minor amendment to the Entrada design guidelines regarding signage. The
Entrada design guidelines, approved by the Town Council on December 14, 2015 by Ordinance
760, currently permit internally illuminated plastic channel letters on a case by case basis. Existing
examples of this type of sign in Entrada can be found on the front façades of the CVS Pharmacy
and the façade of the Sendera Title building. Staff proposes eliminating plastic internally
illuminated channel letters from the design guidelines. These types of types of signs are pervasive
in most suburban retail developments across the nation and are not consistent with the rustic
Catalonian design theme of Entrada, particularly in multi-tenant situations where more than one
business is in a single building.
COUNCIL ACTION/OPTIONS
• Approve the proposed Ordinance, which contains staff’s recommendations;
• Approve the Ordinance with additional conditions/modifications;
• Deny the proposed Ordinance with prejudice
• Deny the proposed Ordinance without prejudice
• Table the item
PLANNING AND ZONING COMMISSION RECOMMENDATION
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On August 16, 2021, the Planning and Zoning Commission voted to approve the proposed
amendments by a (5-0) vote subject to the recommendation that, in the future, staff seek ways to
incentivize businesses to replace existing signage with signage that complies with the proposed
amendments where applicable.
STAFF RECOMMENDATION
Staff recommends approval.
FISCAL/SERVICE LEVEL IMPACT TO COMMUNITY
Project Cost/Funding Amount: $0.00 Funding Source: N/A
Contract: No Forms: N/A
DEVELOPMENT/MOBILITY IMPACT TO COMMUNITY
Westlake Academy: The proposed amendments do not affect Westlake Academy.
Comprehensive Plan: The proposed amendments comply with the comprehensive plan.
Traffic Impact: The proposed amendments do present any traffic impacts.
ATTACHMENTS
1. Proposed Ordinance
PLANNING AND DEVELOPMENT ANALYSIS
PROPOSED AMENDMENTS
The proposed amendments are detailed as follows (shown in mark-up format):
Ordinance 760, Exhibit B – Entrada Design Guidelines, Page 64, Signage – Materials: Letters
“Letters: Channel letters, pierced or laser cut metal displaying lettering, number or logos.
Acceptable materials are brass, bronze, copper, or ferrous metal. Plastic is allowed upon review
and approval of proposed design. Acceptable metal finishes include oil rubbed, dark bronze, black
iron or a shop applied natural patina finish. Internally lit or back lit plastic channel letters may
be allowed on a case by case basis. Colors and design to be approved by the Town or their
designee.”
In situations where plastic, back-lit channel letters, or something similar, are deemed integral to
the building design by the proposed developer, a waiver may be granted by the Town Council as
part of the site plan approval process.
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SITE LOT/BLOCK
RETAIL CORNER BLOCK A & 0
CVS LOT 3, BLOCK N
PRIMROSE LOT 2, BLOCK M
BLOCK J LOTS 11-16, 17X-20X, BLOCK
BLOCK I BLOCK I
BLOCK E LOTS 1R-14, 19X-20X, BLOCK
PLAZA MAYOR BLOCK K
GAS WELL PAD SITE BLOCK B
RESTAURANT ROW LOTS 2,3, BLOCK
CHAPEL/ RECEPTION LOTS 3A,6, HALL BLOCK C
BLOCK C LOT 1, BLOCK C
UNDERGROUND GUN BLOCK P RANGE/ RETAIL
PHASE 2 MULTIPLE LOTS, BLOCKS Q,L,T
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APPROVED
ORDINANCE
SP I ORD 771 I 2-22-16
SP I ORD 762 I 12-14-15
SP I ORD 763 I 12-14-15
SP I ORD 783 I 4-25-16
SP I ORD 847 I 2-26-18
SP I ORD 837 I 9-11-17
SP I ORD 854 I 5-21-18
SP I ORD 778 I 3-28-16
SP I ORD 779 I 3-28-16
SP I ORD 853 I 4-30-18
SP I ORD 777 I 3-28-16
SP I ORD 909 I 5-18-20
DP I ORD 830 I 6-19-17
*APPROVED ORDINANCE TO BE REVISED
NORTH
* *
*
Map Color Entrada Development Plan Land Use Categories
Single Family Residential (detached)
Single Family Residential (majority attached/townhome/brownstone)
Residential Condominium (Stand alone)
Mixed-Use (Vertically Integrated Residential Condominium with Commercial)
Office
Retail (includes restaurants)
Hotel/ Other Commerlcal
Entertainment/ Recreation/ Events
Institutional (Church, Government, hospital)
Utilities/ public parking areas/ roads
Parks and Open Space (Including Public Pla2as)
Water features
Entrada Development Plan Pedestrian Mobility Legend
Public Trails
- - -•Sidewalks
-----•Public Passages {European Style -includes pedestrian only bridges)
Areas
BLOCK TYPE TOTAL ACRES
A RETAIL CORNER 1.42
B GAS WELL PAD SITE 7.22
C RETAIL/STORAGE 3. f 1
C REST AU RANT ROW 1.27
C CHAPEL/RECEPTION HALL 0.87
D RES 0.74
D POND 1.24
E RES 2.14
F RES 2.86
G RES 2.29
H RES 3.09
I RES 1.02
J RES 1.49
J {EXISTING) RES 0.72
K PLAZA MAYOR 5.81
L MU 3.61
L TOWNHALL 0.65
M RES 1.29
M PRIMROSE 1.62
N MU 0.38
N RETAIL 1.76
0 RETAIL 1.06
p GUN RANGE/RETAIL 2.83
p OPEN SPACE 6.61
p POND 5.30
R MU 0.17
Q RES 6.23
Q POND 3. f 1
Q MU 1.82
BLOCK LOTS UNITS
BLOCK D LOTS 1-10 10
BLOCK E LOTS l R-17 17
BLOCK F LOTS 1-14 14
BLOCKG LOTS 1-15 15
BLOCK H LOTS 1-14 14
BLOCK I LOTS 3-14 12
BLOCK J LOTS 1-16 16
BLOCK L LOTS 1-25 47
BLOCKM LOTS 1-18 18
10/08/2020 SITE PLAN
SCALE: 1/128"=1'-0" AMENDS ORDINANCES 720 & 830
Ordinance 918
Exhibit "A"
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RESTAURANT
LOCKG BLOCK BLOCK
CHAPEL TOWN HALL
Map Color Ent rad a Development Plan Land Use Categories
Single Family Residential {semi-detached or detached!
Sinale Family Residential {majority attached/townhome/brownstone)
Residential Condominium (Stand alone)
Mixed-Use (Vertically Integrated Residential Condominium with Commercial)
Office
Retail (includes restaurants)
Hotel / Other Commerical
Entertainment/ Recreation / Events
Institutional (Church, Government, hospital)
Utilities/ public parking areas/ roads
Parks and Open Space {lnclulding Public Plazas)
Water features
Entrada Development Plan Pedestrian Mobility Legend
Public Trails
- - - •Sidewalks
- - - - - • Public Passages (European Style includes pedestrian only bridges)
AMENDS ORDINANCES 720 & 830
Ordinance 918
Exhibit "A"