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Marriott Incentive Review Presentation 09-24-18Marriott International Proprietary and Confidential |1 Town of Westlake & Marriott Solana Economic Development Partnership 2017 / 2018 Review Marriott International Proprietary and Confidential |2 THANK YOU FOR YOUR PARTNERSHIP! You currently support us with two essential economic development programs. The Hotel Shuttle Incentive Group Booking Incentive Marriott International Proprietary and Confidential |3 GROUP INCENTIVE PROGRAM Group Room and Food & Beverage Incentive to stay the same for 2017/18 •Proposed group shall book a minimum of $5,000 in room revenue per program to be considered eligible for a group incentive credit to equal 10% of their room revenue up to a maximum of $5,000 •Groups qualifying for the Rooms Incentive above are eligible to receive a 10% Food and beverage credit up to a maximum of $2,500 Marriott International Proprietary and Confidential |4 MARKETING HIGHLIGHTS •Destination Sales Executive newest addition to sales team. Responsible for managing social media presence including Facebook, Instagram and Twitter •Relationship continues with Deloitte University –Marriott Solana Westlake selected as primary overflow hotel in DFW airport/Westlake market •Continuing partnership with University of North Texas Football with marketing package including two Highway Signs and exposure at football and basketball games •2 Diamond Listing with Cvent Meeting Planner website producing a highlighted listing for the hotel and Westlake •Advertising with AAA listing and targeted ads, Marriott’s cross regional promotions including Texas based Q4 promotion Marriott International Proprietary and Confidential |5 Town of Westlake Group Reader Board Welcome & Key Card Insert Marriott International Proprietary and Confidential |6 Westlake Group Departure Card