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Res 18-26 Approving a new Branding initiative logo and tagline TOWN OF WESTLAKE RESOLUTION NO. 18-26 A RESOLUTION OF THE TOWN COUNCIL OF THE TOWN OF WESTLAKE,TEXAS, APPROVING NEW BRANDING TO INCLUDE A NEW MUNICIPAL LOGO AND TAGLINE WHICH ALIGNS WITH WESTLAKE'S VISION AND MISSION STATEMENTS, AND THE COMPREHENSIVE PLAN TO BETTER REFLECT THE IMAGE OF THE COMMUNITY. WHEREAS, Town staff and a resident focus group have worked together since February 2018 to arrive at a more current brand for the growing community of Westlake; and, WHEREAS,the recommended new logo and tagline were presented to Town Council for further feedback at the June 18, 2018 Work Session; and, WHEREAS, the Town Council indicated their agreement with the recommended new design and found it to be a better reflection for Westlake's community brand; and WHEREAS, the Town Council finds that the passage of this Resolution is in the best interest of the citizens of Westlake. BE IT RESOLVED BY THE TOWN COUNCIL OF THE TOWN OF WESTLAKE, TEXAS: SECTION 1: That, all matters stated in the Recitals hereinabove are found to be true and correct and are incorporated herein by reference as if copied in their entirety. SECTION 2: That the Town of Westlake Town Council Westlake, Texas, after considering the recommendation from a resident focus group and Town staff for approval of a new municipal logo and tagline, does hereby approve the new community branding,attached as Exhibit SECTION 3: If any portion of this Resolution shall, for any reason, be declared invalid by any court of competent jurisdiction, such invalidity shall not affect the remaining provisions hereof and the Council hereby determines that it would have adopted this Resolution without the invalid provision. Resolution 18-26 Page 1 of 3 SECTION 4: That this resolution shall become effective from and after its date of passage. PASSED AND APPROVED ON THIS 27th DAY OF AUGUST 2018. ATTEST: {��;/✓ Laura Wheat, Mayor Kelly Edward' , Town Secretary Thomas E. Brymer, o; Manager ixNi •`, l EST,,�," of.........74- APPROVED AS TO FORM: G` � . • ' 0 : • .a y� max;S. / Co o Attorney T ,! �EX ,: + L.�anton L• P �1 Resolution 18-26 Page 2 of 3 Exhibit A THE‘11°1111°.11P TOWN OF WESTLAKE DISTINCTIVE BY DESIGN THE TOWN OF WESTLAKE Resolution 18-26 Page 3 of 3