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Westlake Presentation Final NonAnnimatedMESA + PLANNING Panel Interview The Town of Westlake, Texas May 21, 2013 Principal in Charge & Project Manager Robin McCaffrey, AIA, AICP (Land Use, Urban Design, Growth Economics, and Architecture) Tia Primova (Web Design) Ashley Shook, LEED AP (Urban Planning & Design) Eli Pearson, AICP, LEED AP (Urban Planning & Design) Todd LaRue, Principal (Land Use Economics & Real Estate) Carissa Cox, AICP (Environmental Sustainability) Alex Martinez, PE (Civil Engineering & Transportation Planning) The Planning Team The Planning Team Firm Information: •Award winning firm •Based in Dallas, Texas •Active in DFW area for 35 years Representative Projects: •Argyle Comprehensive Plan & Commercial Centers Plan •Kyle Comprehensive Plan •Brenham Downtown Plan •Montgomery Farm •Brownsville Comprehensive Plan & Downtown Plan Project Role: – Prime Contractor & Project Management – Framework Plan – Land Use & Urban Design – Solana Redevelopment – Economic Development – Plan Implementation – Public Participation Process The Planning Team Firm Information: •Based in Carrolton, Texas •Specializes in interactive branding •Combined 24 years experience Representative Projects: •MESA Design Studio Rebranding and Website •Active-TV Website •Nokia Benefits 07 Interactive Website Project Role: – Interactive Website The Planning Team City Planning Land Planning City Codes Development Strategies Firm Information: •Woman owned business •Based in San Antonio, Texas •A collaborative venture built off of carefully aligned partnerships Representative Projects: •Downtown Master Plan, Brenham •Infrastructure and Industry Plan, Brownsville •Comprehensive Plan, Cleburne •TOD Zoning Code Amendment, North Richland Hills Project Role: – Natural Systems – Development Sustainability Mapping – Land Use The Planning Team Firm Information: •For more than 45 years, GS&P has focused on enhancing quality of life and sustainability within communities. •Wide range of in-house experts on comprehensive planning, environmental and water resource management, etc. Representative Projects: •City of Cleburne Comprehensive Plan •Douglas County Highway 92 Corridor Livable Centers Initiative •City of Garland Municipal Sustainability Plan •City of Atlanta & City of McKinney Wastewater Management Plan •Imagine Central Arkansas: 2040 Long Range Transportation Plan Project Role: – Transportation – Infrastructure – Public Facilities The Planning Team Firm Information: •Largest independent real estate advisory firm in the nation •Providing end-to-end advisory and implementation solutions for over 40 years Representative Projects: •Alexandria Economic Development Analysis •Downtown Denton Implementation Plan •Envision Utah •Go Cincinnati •Economic Development Strategy – Shaker Heights, OH Project Role: – Land Use Economics – Housing Presentation Agenda Approach and process Westlake Today Major Challenges Contract Management Why the MESA Planning Team 1 2 3 4 5 Approach & Process Approach: Build a “Bridge” that reconciles tension between internally driven and externally driven dynamics of change Approach & Process Unique Identity & Character Externally Driven Internally Driven The “Bridge” is a structure of Actionable Means by which the plan can be implemented Approach & Process Unique Identity & Character Strategies Metric Utilities Performance Measures Standards Policies Aesthetic Parameters Approach & Process Standards Policies Aesthetic Parameters Performance Measures Strategies Metric Utilities Solana Housing Public Facilities Parks/ Open Space Thoroughfare Land Use PL A N E L E M E N T S AC T I O N A B L E M E A N S The Relationship of Financial Accountability and Actionable Means Approach & Process VA L U E LOCATION WITHIN THE TOWN Financial Monetization Keller S.H. 114 The Relationship of Financial Accountability and Actionable Means Approach & Process VA L U E LOCATION WITHIN THE TOWN Financial Performance Thresholds Financial Monetization Keller S.H. 114 Community Identity Conflict between Regional & Local Systems Community Value Balanced Value Distribution Community Environment Preserve Natural Fabric in Context of Rapid Growth Community Development Holistic Form not Speculatively Driven Community Sustainability Living Organism/Natural Diversity Community Design Unique Relationship between Land and Development Community Issue Areas (Identified in Proposal) Approach & Process Approach & Process Community Design Community Sustainability Community Development Community Environment Community Value Community Identity Co m m u n i t y I s s u e s A r e a s Approach & Process Assessments •Population •Existing Conditions •Circulation •Infrastructure Capacity •Land Developability Approach & Process Assessments Visioning •Goals and Objectives •The Framework Plan Approach & Process Assessments Visioning The Plan •Land Use •Transportation •Urban Design •Park & Open Space •Housing •Public Facilities •Solana •Recommendations Approach & Process Assessments Visioning The Plan Implementation •Economic Development •Growth Management •Bench Marks •Code Performance Review Approach & Process Assessments Visioning The Plan Plan Adoption Implementation •Communications •Milestone Reviews •Joint Council/ Commission Work Session •Public hearings Approach & Process Assessments Visioning The Plan Plan Adoption Implementation Public Engagement • Workshops 1,2, &3 • Focus Groups • Interviews & Community Walks • Interactive Website Approach & Process Assessments Visioning The Plan Plan Adoption Implementation • Workshops 1,2, &3 • Focus Groups • Interviews & Community Walks • Interactive Website Public Engagement Approach & Process Public Engagement is the Process Centerpiece Public Engagement Assessments Visioning The Plan Plan Adoption Implementation Approach & Process Visioning The Framework Plan The Plan Implementation Goals & Objectives Assessments The Framework Plan is the Plan Centerpiece The Town of Westlake Today Four Features to Recognize 1.Not a Business as Usual Township 2.Not Commercially Dependent 3.Largely Undeveloped 4.Distinct Natural Form The Town of Westlake Today The Town of Westlake Today The Business as Usual Trajectory The Town of Westlake Today The Freedom of not being Commercially Dependent Freedom from being Commercially Dependent The Town of Westlake Today The Opportunity of being Largely Un-Built The Town of Westlake Today The Richness of a Distinct Natural Form that Defines Place –Four Ridges run South to North –Commercial Opportunity East to West –Vegetative Zones East to West –Location of Westlake Academy –Distribution of Future Residential –Influence of Roadways The Town of Westlake Today Four Ridges = Four Natural Subdivisions Major Challenges Major Challenges Four Challenges to Recognize 1.Creating an Organic Economy –Ad Valorem Sufficiency –Value Gradients –Transitional Pattern 2.Rationalizing PDs with Town Planning Objectives –Monetize Speculative Impacts 3.Growth Management –Natural Features as Form-Giving Element –Water Management –Population Tapestry, Housing and Westlake Academy 4.Community/City Cohesion –Making Identity Actionable Creating an Organic Economy –Example A: Brenham Downtown Major Challenges Creating an Organic Economy –Example B: Brownsville Industrial Corridor & Border Development Major Challenges Creating an Organic Economy –Example C: Fairview Town Center Major Challenges Rationalizing PDs with Town Planning Objectives –Example A: Marble Falls Major Challenges Growth Management –Example A: Montgomery Farm Major Challenges Major Challenges Growth Management –Example B: Westbriar/ Caruth House •Housing Type = Family Characteristics = School Age Children •Over emphasis on one type balkanizes the enrollment population •Balanced Housing = Balanced growth of school age enrollment •Higher Density Vertical = Fewer and younger children or no children •Higher Density Horizontal = More Age Balance with in manageable price point Community/City Cohesion –Example A: Dallas Arts District Major Challenges Community/City Cohesion –Example B: Argyle Comprehensive Plan Major Challenges Contract Management Project Timeline Contract Management Growth Management Why The MESA Planning Team Not a Template Plan but an Original Plan –Brownsville = International Proclamation –Fairview = Highway Relocation –Kyle = Financial Attainment Strategies Have worked together on a wide range of successful projects A Team of Accomplished/ Experienced Experts –Design –Natural Systems –Financial –Development and Development Process –Implementation –Engineering Good Listeners Why The MESA Planning Team